The modern wide cut shirt was designed and created by Rasha Odeh, Living Well Award Winning Fashion Designer of the Year for 2017, in her Amman workshop with locally sourced materials.
The tulip pattern is hand drawn by SEP's Nawal Aradeh, then embroidered by hand with various techniques by one of the most senior SEP artists. We love the contrast between the army style and the peaceful message brought by the tulip flowers.
Rasha Odeh creates and the SEP Artists in Jerash camp embroider your shirt with love, accuracy and passion and turn it into a unique piece of art.
All our suppliers assure us they do not use harmful chemicals and they work with their employees within ILO guidelines. It is important to us that our materials are of top quality, they respect the environment and human beings and can be passed on to your children and theirs!
While at SEP we mainly deploy the cross-stitch technique, at the SEP-Tamari Academy we train artists in many other embroidery techniques, some of which are thought to be extinct. Try us out in out-of-the-box techniques, for a special occasion or event!
Each SEP creation is born out of a unique marriage between modern stylish colours, materials, moods and the heritage, the history represented by each pattern.
We research and develop each pattern, to make sure we stay true to its roots: the registered patterns Alhambra®, Koutubia®, Putrajaia®, Sultan Han® are cross-stitch adaptations of masterpieces of architecture; their original objective was to re-create the perfection of our Creator by the means of art. We try to do just that, by the hands of a SEP artist, each time we embroider one of our creations.
The traditional Palestinian patterns talk about villages, ceremonies, heritage; they talk about the roots which are so hard to protect, when you are a refugee, away from your home. This is precisely what SEP endeavour to protect and treasure, with each of our creations.