MILAN STORE GRAND OPENING: SEPTEMBER 23rd
Posted on September 21 2022
SEP, a contemporary fashion brand inspired by embroidery and Islamic geometry is going to open its first Milan store on the 23rd of September, 2022, located in the heart of the metropolitan city, Via dell'Unione 7, directly across the historical Duomo area and the famous shopping street Via Orefici.
Discover the house's signature product Petra keffiyeh, part of a wall installation, as well as the SEP cashmere , shawls, mini-keffiyeh and pouches.
The store layout is distributed in a modern way on a surface of 77 square meters distributed on 2 levels, with the home collection and handbags placed decoratively on the 2nd floor.
There is a story behind every astonishing embroidery in SEP, each of the motif is hand embroidered by an artist who happens to be a refugee. As a certified B-Corp, our core values are reflected through humanitarian investment and social impact activities that align with the UN’s Sustainable Development Goals (specifically 1,3,8,10,12,17).
We are thrilled to announce our Milan Store Inauguration on this Friday September 23rd, with a dedicated cocktail at 18:30. The shopping experience in the SEP stores is enhanced by Integra Fragrances, who created a 100% natural scent inspired by the Artists’s olfactive memories: travel to Jerash camp with us in a sensorial trip that awakens your senses of sight, touch and smell.
The entire SEP family could not be prouder of the difference we’re making and could not be more excited to share our vision in person in the prestigious capital of fashion!