Who's Next Paris Forum, September 2016. Photo in the middle, SEP embroidered 'Linda' kuffyieh scarf.
Paris, September 2016. The team of professional trend-hunters at Martine Leherpeur Conseil revealed the big trends for Spring/Summer 2017 at an interactive forum themed around the Mediterranean. The SEP embroidered kuffyeh was prominently featured as an example of fashion building bridges between cultural, religious, musical and urban codes.