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About Us- old

SEP hand-embroidered accessories blend hallmarks of premium Palestinian craftsmanship with high style. SEP creations are one-of-a-kind ethical fashion accessories that are distinguished by their intricate embroidery, geometric patterns and a sophisticated style.

Every stitch tells a story where each piece is hand embroidered by a single talented artist. Women who continue the time-honoured, cross-stitch technique that has been passed down from generation to generation are the artisans who are passionately making the unique pieces that make up the SEP range.

SEP sources inspiration from Islamic and Moorish art, fashion trends, materials and textures. A hint of Italian flair can be felt throughout as a result of the founder's origins influencing the design process. SEP’s creative process is collaborative and personal to ensure the highest quality of manufacture by lead artisans.

The SEP promise is mutual happiness. SEP provides fortunate consumers access to beautiful, bespoke and elegant fashion accessories. At the same time, SEP empowers less fortunate women who have the skills to create beautiful works of art, with professional, personal and economic stability.

 THE TEAM

Roberta Ventura, CEO at SEP
ROBERTA VENTURA
founder/ceo

Roberta is an Italian Portfolio Manager based in Geneva. Roberta brings to the table a twenty-year career in Investment Banking and Asset Management and a Degree with Hons in Business Administration at Bocconi University.

She has a strong conviction that refugees have the right to employment, education and empowerment. These are key instruments to reach confidence, determination and self-sufficiency.

Shuhd Al Shakri, our manager in the refugee camp
SHUHD AL SHARKI
project coordinator

Shuhd is a Political Science graduate from LAU, Lebanon.

She has a wide experience of project management, both in the for-profit and the no-profit sectors.

She is keen to see a clear and immediate impact on the ground and with SEP she is the driver of individual and community development, every day.

Nawal Aradeh, our main lady in the refugee camp
NAWAL ARADEH
project manager

Nawal is a trained teacher. She lives in Jerash ''Gaza'' Camp, where she has supervised an array of women handicraft work before. She took SEP from a 20-ladies group to a team of 300.

Nawal is a strong-minded, motivated professional who can coordinate a team of artisans and guarantee timely and quality results. She is driven by the desire to contribute to the improvement of life conditions in the camp, which she believes SEP can deliver.

Asma Saleh, the quality control manager at SEP
ASMA SALEH
quality control

Asma is a talented embroiderer from Jerash ''Gaza'' Camp.

Asma's creativity, versatility and flexibility are key assets from the design phase to the quality control phase.

Among other tasks, Asma goes through each delivered SEP item and meticulously assesses its quality.  

STEFANO D'AMBROSIO
CFO, Business Development

Economist from Bocconi University and the London School of Economics. Stefano's multi-year experience is precious to ensure constant cost-control and accurate planning at SEP.

stefano@sepjordan.com

ANNAPAOLA DI PRISCO
Marketing and Communications Officer

A Lawyer by background, Annapaola is a Chartered Fashion Marketer and the most passionate SEP Ambassador in London.  

annap@sepjordan.com

 

 

OUR VALUES 

 

SOCIAL MINDED - SEP ARTISANS ARE AT THE HEART OF WHAT WE DO

SEP artisans are unique: Our skilled craftswomen are uniquely talented. Their skills are respected and appreciated by the world’s sophisticated consumer.
SEP artisans are the core of the SEP model: We work to ensure that our artisans are proud to be part of the SEP community. They are respected as individuals and each of them can express their personality in the creative process. 
Children are not involved in the production.

BUSINESS FOCUS - SO MORE PEOPLE BENEFIT

SEP artisans benefit: SEP producers earn above-market rates. The best producers earn performance-related bonuses at the end of the year. We take pride in ensuring that they benefit from the work both emotionally and financially. To ensure the bonuses are funded, we must make a profit. 

Rigorous attention to detail: we aim for a superior level of quality and efficiency at all times, deadlines are respected and waste avoided. 

CROSS-CULTURAL - SEP AWARENESS MAKES US UNIQUE

Respect for traditions and cultures: SEP is cross-culturally aware. The founder and most of the management team and consultants are Italian; the producers are refugees in the Middle East.
We all love elegant design: No matter our location or circumstance we all love beauty.

ECO-SUSTAINABLE - SO THE PLANET DOESN'T PAY THE PRICE
All of our embroidery is undertaken by hand. Even assembling is mostly hand-made, using minimal machinery. 
We promote recycling and respect for the environment in the workplace.
We ask our fabrics suppliers to avoid use chemical coloring and we are always on the lookout for new fabrics based on recycled materials.

 

THE BUTTERFLY MARK
Powered by Positive Luxury, the Butterfly Mark is awarded to luxury lifestyle brands that take pride in their craftsmanship, service and design, whilst protecting our planet and its resources. With the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates companies across the following five areas: social framework, environmental framework, philanthropy and innovation. To be awarded, brands must response positively to a minimum of 80% of the questions. 
 
SEP has been awarded the Butterfly Mark for their commitment to, but not limited to, protecting the environment and its biodiversity, manufacturing locally and ensuring recycling is embedded in product development. Companies within the trusted positive luxury community are required to re-apply on a yearly basis. The Butterfly Mark offers wordless reassurance that SEP is a brand to trust. 
 

 

Hiba, Asma, Fatima. Photo Credit @FarrasOran