WHEN YOU BUY A SEP CREATION, YOU EMPOWER 500 EMBROIDERY ARTISTS & THEIR COMMUNITY I 🌏 shipping

Our Values

THE SEP STORY

The SEP Artists

OUR MISSION

Our Mission is to bring thousands of refugees above the poverty line, empowered by their skills and talent. Women become change-makers and have a positive impact on their community and the world.

In doing so, SEP change the perception of refugees worldwide. 

Social Enterprise Project

WHO WE ARE

SEP stands for Social Enterprise Project. We are a luxury fashion & lifestyle business with a social impact focus. SEP was the first Jordanian private company to set up in the Jerash “Gaza” Camp in Jordan in 2013. We work with over 500 embroidery Artists, who happen to be refugees. What makes us different is that we work with the camp residents as Artists and colleagues, rather than recipients of aid. We have the privileged opportunity to create sustainable paths to economic independence for hundreds of women & their families. In 2020, SEP became a Certified B Corporation.

Our SEP keffiyehs

WHAT WE DO: HAND-EMBROIDERY

Hand Embroidery is our core business: a time-honoured, therapeutical, high precision craftsmanship, which cannot be displaced by machines.

It represents the Artists' heritage, which we set out to protect, treasure and celebrate. We do this through fusion of Italian style with the best of the Middle Eastern Craftsmanship.

Every stitch tells a story: each Artist can quickly point out her work and pours her positive energy and all her emotions onto the canvas during each creation. Learn more about our techniques HERE.

 

Our flagship boutique

THE BOUTIQUE SEP

At SEP we understand that consumers are more conscious than ever about making ethical purchases. When you buy a SEP creation, you make a concrete change in the lives of our craftswomen, providing them not only with self sufficiency but also a sense of pride, self esteem & dignity. We believe in creating & fostering Mutual Happiness.

Opened in 2018, our Geneva boutique carries an array of luxury fashion & household accessories - they’re all truly one of a kind. Come on in, see it for yourself, be inspired, create change. We’d love to see you!

OUR IMPACT

SEP Impact

OUR TEAM

Roberta Ventura
ROBERTA VENTURA
founder/ceo

Roberta is based in Geneva; she brings to the table a twenty-year career in Investment Banking and Asset Management and a Degree with Hons in Business Administration at Bocconi University.

roberta@sepjordan.com
Stefano
STEFANO DAMBROSIO
cfo/business development

Economist from Bocconi University and the London School of Economics. Stefano's multi-year experience is precious to ensure constant cost-control and accurate planning at SEP.

stefano@sepjordan.com
Nawal Aradeh
NAWAL ARADEH
project manager

Nawal is a trained teacher. She lives in Jerash ''Gaza'' Camp, where she has supervised an array of women handicraft work before. She took SEP from a 20-ladies group to a team of 300.

nawal@sepjordan.com
Asma Saleh
ASMA SALEH
quality control manager

Asma is a talented embroiderer from Jerash ''Gaza'' Camp.

Asma's creativity, versatility and flexibility are key assets from the design phase to the quality control phase.

Mahmoud Al Haj
MAHMOUD AL HAJ
regional project coordinator

Mahmoud is a multi-faceted talent from Jerash and Zarqa. A photographer and interpreter by background, a gifted problem-solver, he is relishing the social impact he generates with SEP, every day.

mahmoud@sepjordan.com
Waseem Salameh
WASEEM SALAMEH 
project manager

"The SEP workshop without Waseem would be like a house without a door and windows" is said at the SEP Workshop in Jerash camp. Waseem manages the logistics behind working with artists from Syria in the Jerash municipality and he always finds the solution.

waseem@sepjordan.com

SEP advance the following SDGs

No Poverty
Good Health And Well-Being
Decent Work And Economic Growth
Reduced Inequalities
Responsible Consumption And Production
Partnerships For The Goals

Goals

 

WHAT WE STAND FOR

SOCIAL-IMPACT MINDED

SEP ARTISTS ARE AT THE HEART OF WHAT WE DO

SEP artists are unique: Our skilled craftswomen are uniquely talented. Their skills are respected and appreciated by the world’s sophisticated consumer.
SEP artisans are the core of the SEP model: We work to ensure that the SEP artists are proud to be part of the SEP community. They are respected as individuals and each of them can express their personality in the creative process. Children are not involved in the production.

BUSINESS FOCUS

SO MORE PEOPLE BENEFIT

SEP artisans benefit: SEP producers earn above-market rates. The best producers earn performance-related bonuses at the end of the year. We take pride in ensuring that they benefit from the work both emotionally and financially. To ensure the bonuses are funded, we must make a profit.

Rigorous attention to detail: we aim for a superior level of quality and efficiency at all times, deadlines are respected and waste avoided.

CROSS-CULTURAL

SEP CULTURAL AWARENESS MAKES US UNIQUE

Respect for traditions and cultures: SEP is cross-culturally aware. The founder and most of the management team and consultants are Italian; the producers are refugees in the Middle East.
We all love elegant design: No matter our location or circumstance we all love beauty.

ECO-SUSTAINABLE

SO THE PLANET DOESN'T PAY THE PRICE

All of our embroidery is undertaken by hand. Even assembling is mostly hand-made, using minimal machinery.
We promote recycling and respect for the environment in the workplace.
We ask our fabrics suppliers to avoid use chemical coloring and we are always on the lookout for new fabrics based on recycled materials.