About us

OUR VALUES

SOCIAL-IMPACT MINDED

SEP ARTISTS ARE AT THE HEART OF WHAT WE DO

SEP artists are unique: Our skilled craftswomen are uniquely talented. Their skills are respected and appreciated by the world’s sophisticated consumer.
SEP artisans are the core of the SEP model: We work to ensure that the SEP artists are proud to be part of the SEP community. They are respected as individuals and each of them can express their personality in the creative process. Children are not involved in the production.

BUSINESS FOCUS

SO MORE PEOPLE BENEFIT

SEP artisans benefit: SEP producers earn above-market rates. The best producers earn performance-related bonuses at the end of the year. We take pride in ensuring that they benefit from the work both emotionally and financially. To ensure the bonuses are funded, we must make a profit.

Rigorous attention to detail: we aim for a superior level of quality and efficiency at all times, deadlines are respected and waste avoided.

CROSS-CULTURAL

SEP CULTURAL AWARENESS MAKES US UNIQUE

Respect for traditions and cultures: SEP is cross-culturally aware. The founder and most of the management team and consultants are Italian; the producers are refugees in the Middle East.
We all love elegant design: No matter our location or circumstance we all love beauty.

ECO-SUSTAINABLE

SO THE PLANET DOESN'T PAY THE PRICE

All of our embroidery is undertaken by hand. Even assembling is mostly hand-made, using minimal machinery.
We promote recycling and respect for the environment in the workplace.
We ask our fabrics suppliers to avoid use chemical coloring and we are always on the lookout for new fabrics based on recycled materials.

OUR TEAM

ROBERTA VENTURA
founder/ceo

Roberta is based in Geneva; she brings to the table a twenty-year career in Investment Banking and Asset Management and a Degree with Hons in Business Administration at Bocconi University.

roberta@sepjordan.com
STEFANO D"AMBROSIO
cfo/business development

Economist from Bocconi University and the London School of Economics. Stefano's multi-year experience is precious to ensure constant cost-control and accurate planning at SEP.

stefano@sepjordan.com
NAWAL ARADEH
project manager

Nawal is a trained teacher. She lives in Jerash ''Gaza'' Camp, where she has supervised an array of women handicraft work before. She took SEP from a 20-ladies group to a team of 300.

roberta@sepjordan.com
ASMA SALEH
quality control manager

Asma is a talented embroiderer from Jerash ''Gaza'' Camp.

Asma's creativity, versatility and flexibility are key assets from the design phase to the quality control phase.

MAHMOUD AL HAJ
regional project coordinator

Mahmoud is a multi-faceted talent from Jerash and Zarqa. A photographer and interpreter by background, he is relishing the social impact he generates with SEP, every day.

mahmoud@sepjordan.com
ANNAPAOLA DI PRISCO 
marketing manager

A Lawyer by background, Annapaola is now a Chartered Fashion Marketer and the most passionate SEP Ambassador in London.

annap@sepjordan.com

SEP advance the following SDGs

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